In the midst of success outside of music, Ludacris’ Chicken-n-Beer was a declaration to his fans that his crossover success wasn’t going to change who he was as an artist. With Disturbing tha Peace handling the soundtrack for the film, joining the lucrative Fast & Furious franchise marked the beginning of a successful film career for the rapper. (Tity Boi, of course, would go on to become 2 Chainz.) By the time Chicken-n-Beer was released in October 2003, the film 2 Fast 2 Furious, with Ludacris in his first starring role, had been released months earlier. Shawnna, Chingy, I-2,0 and a locally known rapper from College Park named Tity Boi were early signees to the label. By 2003, Ludacris had already released three albums, including Word of Mouf, which featured notable singles such as “Move Bitch,” “Area Codes,” “Rollout (My Business)” and “Saturday (Oooh Oooh!).” Fans were already familiar with the southern rapper’s cocky lyrics and humorous delivery, and he’d already launched his label Disturbing the Peace.
Decades after the album was released, Ludacris remains one of the most inspiring stories of a rapper turned businessman.įrom Chris Lova Lova, the popular Atlanta radio host on Hot 97.5 (now 107.9), to independent artist, Ludacris was certainly no stranger to the music industry when he released Chicken-n-Beer. The standout cut “Blow It Out” found the rapper bragging about his increasingly diverse fanbase and calling out his detractors by name. In 2003, Ludacris claimed he was the “new phenomenon like white women with ass” on the second cut from his fourth studio album Chicken-n-Beer and, well, he wasn’t lying.
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